It’s a question that we should each ask ourselves every day. Is it a drive for knowledge or power? A need for adventure? Maybe it’s something simple? Or even something secret?

Whatever drives you, we, as people, share in a common drive not just to survive, but to exist. This graffiti by Marvin Mariano defines the human need to exist and embodies the Pure BMW experience. Just as Marvin is driven by a need to create, BMW is driven by a need to innovate.

The BMW 1 Series illustrates a point where the real world intersects imagination. It’s a point where the labors of science and engineering meet the mysteries of the open road. In this space, one can be driven by anything, the limitations are beholden only to the powers of one’s creativity.