BMW automobiles are technically sophisticated, sleek machines. Which is why I liked this entry that juxtaposed roots and nature with the vehicle:

I like how it shows how any driving experience is ultimately tied to the environment in which it takes place. The tree brings the vehicle to life, giving it an organic structure. It feels like a living, breathing organism now. It makes the vehicle more friendly, natural, and accessible. I also like the minimalistic use of color, which keeps the design of the entry artistic, elegant, and simple.