Rather than focusing on on photorealism or drawing talent, we decided to pick the Graffiti drawings with the best message. How can these doodles say anything significant? Quite easily really. The first image we bookmarked is by Alex Beckham. The drawing basically makes the 1-Series look like a toy car, fitting nicely into someone’s hand. For a puristic sports coupe, this is a great allegory. For many owners this car could be a “toy,” so the drawing is very fitting.

Next up is a chaotic scribbling by Tessa King. At first glance, it’s rather horrible looking. But there’s an interesting message here. The car’s silhouette is distinctly BMW. Amidst all this chaos the overall shape of the car is distinctly BMW. No other details are necessary to identify it as such. This speaks to BMW’s trademark proportions, and the fact that the 1-Series holds true to these. We liked Jake Teschke’s all-red profile shot for the same reason — the BMW shape is so identifiable .   The foruth image we’re going to highlight is by Allie Dodge. Despite the poorly illustrated road and clouds, the monotone image of the car is decidedly retro. Why is retro important to the 1-Series? Well, you could think of the 1 as a throwback to the original compact sports sedans/coupes of the 1970s and 80s. The 3-Series has grown so much over the years that BMW need the 1-Series to be what the old-school 3er once was — a small, crisp sports coupe. (John Droze’s graffiti is similarly retro).